BLOG / PRACTICAL INSIGHTS
Web technologies, marketing, and online business. Observations, solutions, and lessons from our work.
Happy April, everyone! Spring is here, the days are getting longer and the flowers are blooming. I hope this gives you plenty of energy to tackle your marketing and Facebook advertising campaigns. Facebook…
Read the article
A month ago Mark Zuckerberg announced another upgrade to the News Feed algorithm. What do we expect to happen? Nothing new.. What happened? A mass hysteria broke out about how Facebook would ruin millions of businesses, so…
Read the article
Facebook Ads and Google Ads can be viable options depending on your company’s goals and marketing budget. The discussion around Facebook advertising versus Google Ads is…
Read the article
To keep things “fresh,” Facebook keeps testing improvements, some of them quite major - for example Facebook Stories - and more. In these lines, I’ll share a few changes I noticed…
Read the article
Introduction Facebook Pixel - one of the most important tools for measuring and optimizing ads - is getting its first major upgrade. The change will affect how data is collected and processed for…
Read the article
The opportunities on Facebook for advertising local businesses are gradually expanding. It is clear that this is not a top priority, but it is needed by users, and so it will continue to receive the necessary…
Read the article
Want to generate more sales on social media? Looking for a way to get more people to shop with you? A few tweaks can help you optimize social commerce and outperform…
Read the article
If you want to beat your competitors with Facebook ads, you’ll need to master the art of flashy advertising, good copywriting, and bidding methods. You also need to use all the options for…
Read the article