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Web technologies, marketing, and online business. Observations, solutions, and lessons from our work.
In 2026, Facebook (or more precisely, Meta Ads) remains the leading advertising platform, but also the one most likely to penalize. Thousands of businesses around the world receive daily notifications that their ad account is “temporarily…
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Today, chatbots are no longer just an add-on to your website or page - they are a real digital assistant that can sell, support customers, train, and even build long-term relationships. In 2026,…
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If you offer a service - whether you clean offices, repair air conditioners, maintain green spaces, teach, or provide beauty and consulting services - 2026 will put you in front of a new kind of…
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Online commerce is no longer just a convenience - it is the main driver of the global economy. If in 1995 the first product bought online from Amazon was a book, today - three decades later -…
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Is it hard for you to attract traffic to your website? It is hard. I understand. There simply aren’t many people on the planet looking for your specific niche. You may struggle to generate ideas for…
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1. First impression Video is a powerful tool for creating a first impression. A video logo can grab your audience’s attention in seconds and convey key aspects of your brand. 2. Brand…
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Introduction: Facebook advertising can be a powerful tool for business, but unfortunately many people make critical mistakes that prevent them from achieving maximum efficiency. In this article we’ll look at 20…
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Introduction In 2024, ads continue to be a key element in the success of any business, but creating effective ads is becoming increasingly complex in the growing digital space. To achieve…
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In today’s digital world, websites play a key role in presenting businesses to a global audience. With the growing popularity of artificial intelligence (AI), integrating it into websites provides…
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We have several articles where we discuss whether Google Ads for online stores is the right choice for your business. If you’re interested in Google Ads and want to start a campaign (or have already started),…
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Marketing decisions are hard. Paid advertising, search engine optimization, social media, content marketing - all of it involves communicating with your audience. The risk in marketing…
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John Mueller from Google gave a very detailed and candid explanation of why Google does not crawl and index every URL or link on the web. He explained that crawling is not objective, it is expensive, can be inefficient,…
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