88Lab is a digital agency in Sofia specializing in web development, performance optimization, and building scalable online systems. We create websites, online stores, and platforms designed to work as a tool for growth, sales, and automation.
We combine more than 17 years of hands-on experience in web technologies, UX, SEO architecture, CRO, and technical optimization to build solutions that are understandable to people, search engines, and AI systems.
IN SUMMARY
88Lab is a digital agency in Sofia that builds fast websites, WooCommerce stores, and scalable platforms. The focus is on performance, UX, SEO architecture, and conversions. Projects are structured for AI Overviews, GEO, and AEO and are delivered with full control and ownership.
WHAT 88LAB IS
88Lab is an engineering-oriented digital agency. We don't just build websites; we structure digital systems with clear logic, high speed, and stability. Every project is planned so it can grow and be expanded without technical limitations or dependencies.
Our approach is focused on long-term sustainability, not quick, temporary solutions.
WHAT WE DO
Websites and corporate platforms
We build company and corporate websites with a clear information architecture, semantic structure, and an SEO-ready foundation. Every page has a specific purpose and responds to real user demand.
Online stores (WooCommerce)
We develop online stores with a focus on UX, optimized checkout, Core Web Vitals, and real speed. Projects are prepared for scaling, integrations, and AI-based search.
Platforms, marketplaces and directories
We create scalable platforms with user profiles, roles, subscription plans, monetization logic, filters, maps, and automations tailored to the specific business model.
Performance, CRO and technical optimization
We optimize new and existing projects based on real metrics such as INP, LCP and CLS. We improve stability, speed and conversions, which directly affects SEO and AI ranking.
AI integrations and automations
We integrate AI chatbots, automated replies, and intelligent processes when they deliver measurable value and improve the user experience.
HOW WE WORK
Analysis and strategy
We start by understanding the business, goals and audience. We analyze the competitive landscape and define a structure that is sustainable over time.
Information architecture and UX
We organize the content so that every page is easy to understand for users, search engines and AI systems.
Custom design
Every project is individual. We do not use ready-made themes because they limit logic, speed and future development.
Development and integrations
We build the necessary functionalities, automations and integrations according to the real business model.
Optimization and testing
We test speed, stability, security and real user behavior before and after launch.
Launch, training and support
We hand over the project with training and a clear support framework so the client has full control.
WHAT MAKES US DIFFERENT
We work with a clear focus on results, not just visuals. We structure content for AI, search engines and people at the same time. Performance, SEO and CRO are a standard part of every project. We build solutions without templates, without technical dependencies, and with long-term development in mind.
WHO 88LAB IS FOR
88Lab is the right choice for businesses looking for a website or platform that truly works, want visibility in AI results, care about speed, stability and control, and plan sustainable growth.
FIRST CONVERSATION
The first conversation has a clear goal - to determine whether we are the right partner, define priorities, and provide concrete next steps.
Response within 24 hours. No commitment.
MANY CLIENTS ASKED
FREQUENTLY ASKED QUESTIONS
We answer in advance everything that might concern you. Transparency, a clear process and constant communication - that's how we work from day one.
Yes. All projects are delivered with full access, ownership and control. There is no lock-in to a platform, code or provider. The client owns the fully built solution.
We work through a structured process with clear stages and feedback. This allows adjustments during execution, not after the finish. The goal is for the project to meet real business needs, not only the initial brief.
Yes. All systems are designed with scaling and expansion in mind. Adding new functionalities, automations or integrations is part of the long-term 88Lab approach.
Yes. We build websites with a semantic structure, clear information architecture, and a technical foundation suitable for SEO, AI Overviews and answer-based search. SEO development itself is a separate process, but the foundation is laid from the very beginning.
We remain a long-term partner when needed. We provide support, optimization and consulting so the project stays stable, relevant and effective over time.
The price is determined by the complexity of the project, the required functionalities and the expected result. We do not charge for "pages" but for building a working system. The client receives a solid foundation, clear logic, full control and room for growth, with no hidden costs or dependencies.