CoolFit
A website for the digital sports card CoolFit, connecting employers, employees, and partner venues.
View project
88LAB / WEBSITE AND ONLINE STORE DEVELOPMENT
A website that showcases your value, answers the key questions, and leads to an inquiry or purchase. With custom design and full control in your hands.
01 / BEFORE THE DESIGN AND CODE
Why should they choose you? What do they get? And how can they take the next step without hesitation?
We structure the site around these solutions. We combine the psychology of choice, clear content, and thoughtful design with the business’s specific goals - trust, inquiries, sales, and better service.
Meet 88Lab02 / SELECTED PROJECTS
All projectsA website for the digital sports card CoolFit, connecting employers, employees, and partner venues.
View projectA new website for Pulse Fitness & Spa with content migration and links between clubs, workouts, and trainers.
View projectAn elegant website for a holiday complex with clear navigation, mobile design, and integration with Quendoo.
View projectRedesign of Banker.bg and migration of over 600,000 articles from a custom platform to WordPress without access to the old system or its database.
View project03 / MORE THAN VISUALS

We structure the offer, benefits, and proof so the person understands the difference before comparing prices.
We anticipate questions and concerns. Every page has a clear next step - call, booking, or order.
The design, language, and ease of use show your business standards. Just as convincing on mobile as on a large screen.
Catalogs, replies, forms, and integrations help the customer find their way and help your team receive organized information.
We define which actions are worth tracking and set up measurement for them. That way, the next change has a clear reason.
You get access, ownership, and a structure for growth - new services, markets, content, and features.
DESIGN BUILT AROUND REAL TASKS

PROJECT DETAIL04 / CLOSE-UP / COOLFIT
Employers, employees, and partner locations - three audiences with different needs. For CoolFit, we built a website that gives each one its own path.
Filters, an interactive map, and integration with the mobile app connect the information with real service use.
View project05 / a way of working
The goals, audience, and tasks of the business. We clarify the scope and priorities before the first design.
We define the pages, content, and visitor actions. Then we develop the visual direction.
We develop, connect, and test. We check the details on different devices.
We hand over the project with access and guidance. Support and future improvements have a clear framework.
PART OF THE BUSINESSES THAT TRUSTED US






WHAT YOU GET
A business website for €300 excluding VAT, with one year of technical maintenance from 88Lab, a web development agency in Sofia. For businesses that want to present their services and receive enquiries or bookings.
REPLY WITHIN 24 HOURS
To sell products online, explore our online store development service.
300 €
Custom design, a mobile version and an introduction to your business.
A clear presentation of your services and their benefits for your customers.
An image gallery and a convenient form for sending enquiries.
An organised offer, content and calls to action focused on generating enquiries.
Optimised images and resources, site structure and metadata.
12 months from launch: updates, backups and fixes for technical issues affecting the website we build.
An admin panel, project files and source code, with video training on managing the website.
One year of technical maintenance from launch is included. The number of pages, content volume and delivery schedule are agreed before work starts. New features, pages and content or design changes are agreed separately. Domain, hosting, paid licences and external services are not included in the price.
A DETAIL TO REMEMBER
Grab the logo or tap it - a small example of interaction that makes the site more engaging.
FOR YOUR NEW WEBSITE
What the build includes and what you get after launch.
Have another questionThe business website package costs €300 excluding VAT. It includes professional design, service descriptions, a gallery, an enquiry form, conversion and speed optimisation, and one year of technical maintenance. Additional features are quoted separately before work begins.
A business website with professional custom design and a mobile version, service descriptions, a gallery and an enquiry form. Conversion and speed optimisation, initial SEO setup, an admin panel, video training and full access are included. Technical maintenance is included for 12 months from launch.
Usually 2-6 weeks depending on complexity and content readiness. You receive a specific schedule in the proposal. If you have a campaign or launch date, we discuss it from the start.
Tell us what you offer, to whom, and what you expect from the site. We collect the available texts, photos, brand materials, and access details. Then we clarify what is missing and who will prepare it.
Yes. We set up the admin area for everyday tasks and show you how to update text, images, products, and posts.
Yes. You get access to the project admin, files, and code. You can choose your hosting and support partner.
First, we map the existing pages and URLs. We keep the working permalinks, and match necessary changes with redirects. We review the content, metadata, and internal links before launch.
Page structure, semantic code, metadata, mobile version, and technical optimization. Ongoing SEO work and content are agreed based on your goals. We do not promise specific search rankings.
Yes. We review the required features and the capabilities of external systems when preparing the brief. Payments, shipping, bookings, and CRM integrations have separately defined scopes.
One year of technical maintenance is included in the package. Domain, hosting, paid licences and external services are listed separately where required. Maintenance after the first year is agreed separately. New pages, features and design or content changes are not automatically included in technical maintenance.
You receive video training and 12 months of technical maintenance from launch. This covers technical updates, backups and fixes for technical issues affecting the agreed website features. The support channel and response times are specified in the proposal. New features, content and advertising campaigns are agreed separately.