SPORTS AND CORPORATE PERKS
CoolFit
One sports card for three different audiences
01 / CONTEXT AND GOAL
One sports card for three different audiences
Different visitors have different questions. Companies are looking for a social benefit, employees for their next place to work out, and venues for partnership information.
We organized the content around these three audiences. The dynamic visual system showcases the card’s benefits, while the filters and interactive map make it easy to choose a venue.
A modern, conversion-focused website for CoolFit - a digital sports card and corporate program aimed at companies that want to offer a real social benefit to their employees.
02 / WHAT WE BUILT
Details make
the whole
- 01A structure tailored to employers, employees, and partner locations
- 02Clear presentation of the sports card benefits
- 03A visual system that combines sport, dynamism, and a tech feel
- 04An interactive map for selecting locations
- 05A filtering system for easier discovery of the desired service
- 06Integration with the mobile app for full synchronization
- 07Structure for employers, employees, and partners
- 08Service filtering and interactive map
- 09Integration with the mobile app
- 010Visual system connected to sport and movement
Different entry points lead to a common system for discovering services and venues.