A clear goal for the campaign
We define the services, audiences, and actions by which we will measure performance.
GOOGLE ADS / LANDING PAGES / ANALYTICS
GOOGLE ADS
WITH A CLEAR BUSINESS GOAL
Advertising brings people to the website. The offer, the page, and the next step determine what they do there. We work across that entire journey.
88LAB / Google Ads ALL SERVICESFROM ANALYSIS TO A WORKING SOLUTION
01 / WE START WITH THE PROBLEM
Visits do not tell the whole story
Which searches bring the right people? Is the offer clear? What happens after the inquiry? We connect ad data with the actions that matter to the business.
THE SERVICE IN BRIEF
What is included
and who it’s for
Google Ads management connects searches, ads, and the landing page to a specific business goal. We evaluate the inquiries or purchases generated, not just clicks.
- Preparation
- Offer, audience, budget, landing pages, and measurement.
- Metrics
- Cost, accepted inquiries, inquiry quality, and sales, when data is available.
- Terms
- The ad budget and management fee are agreed separately.
- After launch
- Review of requests, exclusions, pages, and feedback from the business.
02 / THE SPECIFIC WORK
What we will dofor your business
We connect the advertising message with visitors’ actions and track what happens after the click.
Before launch
Goal and message
Aligned message
The search, ad copy, and landing page lead to one specific offer.
After the click
Measurement and control
Structured measurement
We set up tracking for inquiries, calls, and purchases according to the website and user consent.
Traffic control
We review search terms, exclusions, costs, and behavior after the ad click.
FROM PRACTICE / ClickShield
A view beyond click volume
ClickShield is an in-house 88Lab product for analyzing low-quality and potentially automated ad traffic. Its development is part of our work on understanding post-click behavior.
View project03 / a way of working
A clear process
at every step
01
Review
We analyze the offer, the website, and existing campaigns, if any.
02
Preparation
We organize the campaigns, copy, landing pages, and measurement.
03
Launch
We go live with an agreed budget and check delivery, traffic, and action tracking.
04
Optimization
We work with the data and the quality of inquiries. We discuss the results and the next tests.
PART OF THE BUSINESSES THAT TRUSTED US
BEFORE THE CAMPAIGN
The budget
and the result
About ad spend, landing pages, and the quality of inquiries.
Have another questionWhat ad budget is needed?
It depends on the search volume, competition, and goal. We define a starting budget after reviewing the market and the offer, instead of giving one amount for every business.
Is the ad budget included in the service?
The Google budget and the management fee are listed separately in the proposal. Additional website tasks are also agreed in advance.
Is a separate landing page needed?
When the existing page does not match the specific search, we recommend adapting it or creating a new one. We first check the content and the path to inquiry.
Can you take over an existing account?
Yes. We review the history, structure, and measurement before suggesting changes.
Do you guarantee sales?
No. Sales also depend on the offer, price, website, market, and service. We agree on clear goals, measurement, and a way to evaluate performance.
How do we track the quality of inquiries?
We compare recorded actions with feedback from your team. If the system is suitable, we can also plan CRM integration.
