BLOG / PRACTICAL INSIGHTS
Web technologies, marketing, and online business. Observations, solutions, and lessons from our work.
NFTs AND MARKETING: IS THIS THE FUTURE? We are witnessing strong growth and a new phenomenon in the digital world: NFTs, non-fungible tokens. From culture to fashion, luxury, cosmetics, food, or real estate, the market is exploding.…
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Email marketing changes affect all message recipients: All images in messages will load automatically. IP addresses and recipients’ locations will be hidden. All received messages…
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As a marketer, you may have heard or read that email marketing is on the verge of disappearing. That is absolute nonsense. A common and mistaken belief, in reality this method is very powerful and…
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Google is the largest advertising platform and search network in the world. The opportunities it offers every business are vast, and for some it is an especially suitable and indispensable part of the sales system.…
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For years, methods for optimizing title tags were the main element of organic search optimization. They helped Google match search queries with web pages and were…
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Gone are the days when billboards and newspaper ads were the most effective means of promoting a brand and products. Digital marketing is a necessity for every business, and having…
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Most e-commerce platforms use a standard layout. Their product pages are fairly similar, with left-to-right content and a dominant image. Call-to-actions are almost always…
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Instagram continues to move forward with expanding Reels Ads, with the new format becoming available in all regions. According to Instagram: “After testing in selected countries, today we’re launching Reels ads for everyone…
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More sales is the first answer we get every time we ask a client what they want to achieve. Price is not everything, especially for quality and niche products. To increase the average order value…
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Instagram is stepping up its efforts to protect users from harassment and abuse via DM, with stricter enforcement for repeat offenders, and an improvement to the option for…
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The changes in Facebook ads and marketing after iOS14 will be a reality in early 2021. You may be wondering what the Apple iOS update notice shown at the start of Ads means…
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You probably know that your strategy defines the channels for running campaigns that create traffic and drive it to your site, but do you know which channel and which part works best? After a call, can you…
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