More sales is the first answer we get every time we ask a client what they want to achieve. Price is not everything, especially for premium and niche products. To increase average order value, you need to look at several factors. Low free-shipping thresholds can help; the goal is to sell more. Promo codes, bundles, and subscriptions all encourage customers to click the order button. These tactics will help you gain an advantage over the competition. Pay attention, and highlight the overall value of each product. That, combined with 7-star service, can deliver a much better return on investment.

Quality deserves attention

A 2019 study at the University of Texas at Arlington It found that many consumers associate higher prices with higher quality. No product proves this more clearly than one particular cooler model. The 102-liter Rubbermaid cooler costs just under $100. The competing Coleman model is $75 cheaper. Higher-end brands like Icelandic and Yeti cost over $500. Consumers spend hundreds of dollars on portable coolers because they are made better than their cheaper counterparts. Emphasize the quality and features of the product through text and images. Iceland Coolers uses bullet points to promote the long ice retention of its largest cooler with a pressure relief valve and stainless steel axle. Through high-quality images, they allow buyers to closely examine every detail. Use high-resolution images to convey the overall value of the product. 

Upsell for future needs and more sales

The more basic product may meet the user’s needs today, but what about six months or a year from now? Upselling is the practice of guiding the user toward a higher-end version of the product. This strategy works wonders for building loyal relationships. For example, a slow cooker is probably suitable for a household of two. But what about during the holidays, when the customer plans to cook for large gatherings? Recommending a fan-assisted oven with an eight-liter capacity meets those future needs. For more upsell sales, emphasize product information such as dimensions, product capabilities, and suitable upgrade paths to higher-spec products. Include information that answers questions like why it is more worthwhile to buy the more expensive product.

Cross-sell for accessories and more profit

There are two types of cross-sells: (i) recommending related products and (ii) promoting add-ons and extras. Cross-sells usually appear on the main product page. Strategically showing relevant products after the add-to-cart action is a way to get shoppers to spend a little more. From promoting BPA-free water bottles with sports gear to offering a discounted case with a pair of sunglasses, you can increase total sales while making sure customers order everything they need. Don’t forget to include cross-sell products after checkout (the Thank You page).

Offer bundles

Skip the math and the research. Bundling products that are often bought together is an easy way to increase your sales. Sometimes called bundles, other times kits, and other times sets, these packages can consist of a core product with accessories or a group of similar items in different colors or sizes. When bundling products/services, make it easy to buy the products separately too. Include images of all the products together. Explain and show everything; don’t rely on visitors’ imagination. If you’re struggling to compete on price alone, use our tips to drive more sales. The true value of the product, along with the accessories, can justify higher price points, even if you’re not an exclusive representative.

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