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Web technologies, marketing, and online business. Observations, solutions, and lessons from our work.
Running an online store seems easy until you face reality: dynamic markets, changing regulations, new technologies, and demanding customers. Below you’ll find an updated for 2026…
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Listen to the article Audio version by 88Lab.eu 20.06.2026 Your browser does not support the audio player. Open MP3 WordPress is a great choice for a modern website, but a “ready-made” theme is rarely the best path. On the surface it looks…
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Manual CPC is manually setting bids in Google Ads. In the stage without historical data, it minimizes risk, gives precise control over spend, and builds a clean base for later automation. The goal is not to stay…
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Introduction The business world in 2026 no longer resembles the one from just a few years ago. Artificial intelligence, automation, sustainable practices, and dynamic consumer behavior require businesses to…
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Listen to the article Audio version by 88Lab.eu 20.06.2026 Your browser does not support the audio player. Open MP3 Shopify is known for having one of the highest-converting checkout processes in the world. That is not…
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Introduction In the digital era, where every business fights for visibility, Google Ads continues to be the most powerful tool for reaching customers with real buying intent. In 2026, the platform is…
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In the digital era, online advertising is not just a tool, but a necessity for every business that wants to grow. Among the many paid campaign platforms, two remain leading - Google Ads and Facebook Ads. And…
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Dynamic advertising selects content from a product catalogue according to the audience and campaign settings. Dynamic remarketing can feature products a person has already viewed. Effectiveness must be measured for the individual business; there is no universal 90% improvement.
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Google Core Web Vitals is an official ranking factor that changed how search engines evaluate websites. Since 2021, this metric has become critically important - not only for Google rankings,…
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Do you own a blog, but have you ever wondered whether people actually read what you publish? Most authors believe that if they have traffic, their content must be appreciated. The truth is that the real value of a blog…
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By 2026, the digital landscape is more competitive than ever. More than 1 million new pages are published on the internet every second, and users’ attention spans are getting shorter and shorter. A good website is no longer…
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Online entrepreneurship has never been so accessible, but also so ruthlessly competitive. In a world where anyone can launch a brand in minutes, only those who act smartly, adaptively,…
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