To keep things in a "fresh" state Facebook never stops testing improvements, some of which are quite major - for example Facebook Stories - etc. In these lines, I’ll tell you about several changes I noticed this week, but they will definitely become an integral part of social media in the future. Here are the five most interesting changes that stood out over the past seven days.

Messenger buttons for posts

It is no secret that Facebook wants more people to interact with and use Messenger. Regardless of how you look at it, Facebook is working in this direction quite actively. Encourage connection with Messenger - added ads, notifications and other various measures that helped increase the traffic passing through it. Not only can users now like, comment and share with one click, but very soon we’ll also be able to respond to each post. How does this help? For businesses, this is a great opportunity to start direct interaction with each customer. This type of communication makes it possible to use bots without having to pay for ads. These methods will definitely succeed in generating high engagement.

Scheduling for recurring events

Facebook also making recurring event planning easier. A new option gives us the ability to mark multiple dates during creation.

Talk App

Relatively speculative - information suggests that the code of Facebook contains built-in code that suggests the social network is developing a new messaging app with parental control features. This is intended to get children more actively involved in the social network. At present, you need to be 13 years old to create a Facebook profile. The new app will not require registration and is a direct competitor to Snapchat.

Facebook Gamification

Here is another way Zuck and co. are trying to get you to be more active in Facebook. Some users are already seeing a new notification that alerts them to their activity and the reaction levels they have seen. Again, an option that competes with a feature from Snapchat - Snapstreak. The change aims to get people to share more often.

"Hello" button

Some users already see it, both on mobile and desktop devices. With it, you quickly send a "Hello" to the people who receive it as a notification. We already have experience using similar options, such as the already available Wave in Messenger. Essentially, both are a new version of Poke(those who have Facebook remember it well) - a casual way to let someone know you're thinking of them without having to express a particular thought. Tell us in the comments, have you noticed any new changes lately?