To keep things in a "fresh" state, Facebook never stops testing improvements, some of which are quite major - for example Facebook Stories - and more.. In these lines I will tell you about several changes I noticed this week, but they will certainly become an integral part of the social network in the future. Here are the five most interesting changes that stood out over the last seven days. Messenger buttons for posts It is no secret that Facebook wants more people to interact and use Messenger. Regardless of how you look at it, Facebook has been working in this direction quite actively. Encourage connection with Messenger - added ads,...
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To keep things in a "fresh" state Facebook never stops testing improvements, some of which are quite major - for example Facebook Stories - and more..In these lines I will tell you about several changes I noticed this week, but they will certainly become an integral part of the social network in the future. Here are the five most interesting changes that stood out over the last seven days.
Messenger buttons for posts
It is no secret that Facebook wants more people to interact with and use Messenger. Regardless of how you look at it, Facebook is working in this direction quite actively. Encourage connection with Messenger - added ads, notifications, and other various measures that helped increase the traffic passing through it. In addition to the fact that users can now like, comment, and share with one click, very soon we will also be able to reply to every post. How does this help? For businesses, this is a great opportunity to start direct interaction with each customer. This type of communication makes it possible to use bots without having to pay for ads. These methods will certainly be able to generate high engagement.
Scheduling for recurring events
Facebook also making recurring event planning easier. A new option gives us the ability to mark multiple dates during creation.
Talk App
Relatively speculative - information suggests that the code of Facebook contains built-in code that suggests the social network is developing a new messaging app with parental control features. This is intended to get children more actively involved in the social network. At present, you need to be 13 years old to create a Facebook profile. The new app will not require registration and is a direct competitor to Snapchat.
Facebook Gamification
Here is another way Zuck and co. are trying to get you to be more active in Facebook. Some users already see a new notification warning them about their activity and the reaction levels they have seen. Again, an option that is competitive with a feature from Snapchat – Snapstreak. The change aims to get people to share more often.
"Hello" button
Some users already see it, both on mobile and desktop devices. With it, you quickly send a "Hello" to the people who receive it as a notification. We already have experience using similar options, such as the already available Wave in Messenger. Essentially, both are a new version of Poke(those who have Facebook remember it well) - a casual way to let someone know you're thinking of them without having to express a particular thought.Tell us in the comments, have you noticed any new changes lately?RELATED TOPICS:20 Mistakes in Facebook AdvertisingRELATED TOPICS:Facebook Ads: Pros and Cons
Tell us in the comments, have you noticed any new changes lately?
