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Web technologies, marketing, and online business. Observations, solutions, and lessons from our work.
Do you have a business? Do you sell online, but rely only on a Facebook page? That’s one of the most common mistakes new sellers make. Yes, Facebook is great for communication and brand awareness, but it is not a platform…
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To keep things “fresh,” Facebook keeps testing improvements, some of them quite major - for example Facebook Stories - and more. In these lines, I’ll share a few changes I noticed…
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Introduction Facebook Pixel - one of the most important tools for measuring and optimizing ads - is getting its first major upgrade. The change will affect how data is collected and processed for…
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If you want to beat your competitors with Facebook ads, you’ll need to master the art of flashy advertising, good copywriting, and bidding methods. You also need to use all the options for…
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