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NFTS AND MARKETING: IS THIS THE FUTURE? We are witnessing strong growth and a new phenomenon in the digital world: NFTs, non-fungible tokens. From culture to fashion, luxury, cosmetics, food, and real estate, the market is exploding. More and more...

Email marketing changes affect all message recipients: All images in messages will be loaded automatically. IP addresses and the recipients' locations will be hidden. All received messages will be counted as opened. For years, email service providers...

As a marketer, you may have heard or read that email marketing is on the verge of disappearing. That is absolute nonsense. A common and mistaken belief, in reality this method is very powerful and...

Google is the world's largest advertising platform and search network. The opportunities it offers every business are immense, and for some it is an especially suitable and indispensable part of the sales system. Various statistics show that...

For years, the method of optimizing title tags was the main element of organic search optimization. They helped Google match search queries with web pages and were the most important part of...

The days when billboards and newspaper ads were the most effective means of promoting a brand and products are gone. Digital marketing is a necessity for every business, and having a marketing strategy is the key to your success. There are...

Most e-commerce platforms have a standard layout. Their product pages are fairly similar, with content from left to right and a dominant image. The call-to-actions almost always appear at the top, especially on mobile devices. You can make...