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Web technologies, marketing, and online business. Observations, solutions, and lessons from our work.

8 articles

Seo

SEO / 2 MIN

SEO Guide for Beginners (2026)

SEO (Search Engine Optimization) is the set of actions that help your website appear more prominently in search engines for searches that bring real customers. The good news: SEO is not magic. It is a process,…

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Google Core Vitals

SEO / 4 MIN

Watch out for Google Core Vitals

Google Core Web Vitals is an official ranking factor that changed how search engines evaluate websites. Since 2021, this metric has become critically important - not only for Google rankings,…

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Niche SEO: Optimization

SEO / 12 MIN

Niche SEO: Optimization

Is it hard for you to attract traffic to your website? It is hard. I understand. There simply aren’t many people on the planet looking for your specific niche. You may struggle to generate ideas for…

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Why Google doesn't crawl all URLs

SEO / 3 MIN

Why Google doesn't crawl all URLs

John Mueller from Google gave a very detailed and candid explanation of why Google does not crawl and index every URL or link on the web. He explained that crawling is not objective, it is expensive, can be inefficient,…

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Title Tag Optimization

SEO / 4 MIN

SEO: Optimizing Title Tags

For years, methods for optimizing title tags were the main element of organic search optimization. They helped Google match search queries with web pages and were…

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