From ad click to quality lead: how to measure it
More forms do not always mean more work. Link clicks to received inquiries, qualified contacts, and sales to evaluate the advertising.
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Conversion Rate Optimisation
Web technologies, marketing, and online business. Observations, solutions, and lessons from our work.
Why Shopify has the best checkout
Listen to the article Audio version by 88Lab.eu 20.06.2026 Your browser does not support the audio player. Open MP3 Shopify is known for having one of the highest-converting checkout processes in the world. That is not…
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Conversion optimisation
Most e-commerce platforms use a standard layout. Their product pages are fairly similar, with left-to-right content and a dominant image. Call-to-actions are almost always…
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