Websites
Verticalsdesign.com
01 / CONTEXT AND GOAL
About the project
A highly recognizable website for Verticals Design - a Sofia-based brand specializing in the production of wooden training tools for climbing. Verticals Design develops unique products such as wooden ice axes and training boards that enable year-round preparation - both at home and in the gym. The products are created from real climbing experience and are used by clients around the world. The focus of the development was on clearly presenting the products and building trust in a niche international market.
02 / WHAT WE BUILT
Details make
the whole
- 01Multilingual and Multi-currency
- 02Product-oriented structure for direct sales
- 03Clean UX with quick access to the catalog
- 04Minimalist and 'raw' design that matches the sport
- 05A sense of authenticity and expertise
- 06Product focus without unnecessary distractions