Ellie & Co

A personal gift begins with a personal choice

Ellie & Co creates personalised plush elephants with a name, date or special message. The gift needed to feel personal from the first screen: visitors should be able to choose a colour, see the lettering on the ears and keep their choices through to the inquiry, including when personalisation will be arranged later.

We developed a bespoke website with warm light tones, refined typography and the original product images. The opening GSAP scene unboxes the gift on scroll and presents the three colours in sequence. Below it, the configurator turns gift choices into a visual preview that carries through to the cart and inquiry form.

The gift box opens the story

The scene uses separate images of the base, lid and elephant, synchronised with scrolling. Pink, blue and yellow variants appear through smooth crossfades, and the motion also works in reverse. We adapted the composition for phones and included reduced-motion support.

A configurator with an on-product preview

Visitors choose the elephant colour, the left ear, right ear, both ears or no lettering. Names, dates and short messages appear directly on the product. Four thread colours, two font styles and a gift-box view help visitors make their choice before adding it to the cart.

A cart that keeps every detail

The cart retains the colour, lettering, thread, font and quantity, including after a reload. It supports editing and removing items, a total and a separate option for an elephant with a card for personalisation after receipt. The occasion and greeting stay attached to the individual gift.

From the chosen gift to a real inquiry

The form collects recipient and delivery details and emails the selected elephants to the business. The server validates the data and totals, and visitors receive a confirmation with a reference. It is an inquiry to arrange the order, without online payment. We added FAQs, product structured data, metadata, favicons and local WOFF2 fonts.