Wasted ad spend
Repeated, automated and irrelevant visits can drain the budget before the ad reaches real customers
PROTECTION FROM COMPETITOR CLICKS AND BOTS
14-day free trialTest the system with real data from your website
Stop the clicks that drain your ad budget
Competitors, bots and automated networks can click your ads with no purchase intent. The system compares ad clicks with real page views, behaviour and network context and shows which addresses should be blocked.
✓ AI blocking score✓ Engagement analysis✓ Google Ads-ready list
AI control centreanalysis is active
Blocking score92/100
Ad visits148
Engagement24%
AI decisions for IP addresses and networkspriority targets
185.74.23.0/2492/100Block91.196.124.1871/100MonitorFrequency, behaviour and network context are assessed together
24/7behavioural signal collection
7 daysuntil the first full AI analysis
0–100one final decision score
5 signalstime, pages, scroll, clicks and repetition
The problem
Low-quality traffic does twice the damage
First it consumes your ad budget, then it contaminates the data you use to make campaign and website decisions
Contaminated analytics
Clicks and sessions increase without producing genuine interest, enquiries or sales
Weaker CRO decisions
When you cannot distinguish poor traffic from a poor page, you optimise against the wrong signals
How it works
From ad click to a clear decision in three steps
Install one snippet, let the system collect enough data and receive prioritised recommendations instead of thousands of raw rows
Connect your website
Install the asynchronous tracking code and tag ad URLs with utm_source=fraud
Measure the traffic
The system measures ad visits, repetition, active time, pages, scroll depth and interactions
Apply the decision
AI prioritises risky addresses, explains the reasons and prepares a blocking list for Google Ads
Traffic engagement
RATE
35%
25%
40%
Not only who clicked, but what they did afterwards
ClickShield measures visit quality after the ad click. This helps you distinguish genuine interest from an empty session and determine whether the problem lies in the traffic or the landing page
Engaged sessions
Share of sessions with at least 10 active seconds, 2+ pages or an explicit key action
Active time
Actual activity while the tab is visible and focused, excluding idle periods
Scroll depth
The deepest visible point on the page, scored with a stricter non-linear weighting
Session context
Interactions, key actions, pages, focus and an engaged-session bonus
Engagement rate is the actual percentage of engaged sessions. A separate behavioural score from 0 to 100 is used for stricter anti-fraud analysis
See exactly how it is measured
Core features
Everything you need for cleaner traffic and better decisions
The system gathers the evidence while leaving the final decision in your hands
AI risk analysis
Frequency, repetition, behaviour and network context are assessed together
Engagement analysis
See active time, dwell time, scroll depth, interactions and viewed pages
Score from 0 to 100
One clear value with specific reasons and a recommended action
Networks and ranges
Identifies related addresses and protects shared mobile and office networks from premature blocking
Google Ads list
Approved IP addresses are separated by domain and exported as TXT or CSV
CRO support
Separates traffic-quality problems from page and offer problems
Easy integration
One lightweight snippet for WordPress, ecommerce and custom websites
No mandatory plugin is required. The code can be installed directly on the website or through Google Tag Manager
- Runs asynchronously and does not block page loading
- Tags paid traffic using
utm_source=fraud - Verify it from the dashboard after the first recorded visit
- The first full AI cycle runs after 7 days of collected data
Tracking codeone asynchronous script
WordPress
Shopify
Magento
OpenCart
Tag Manager
Custom website
Control centre
Risk, engagement and the next action in one place
The dashboard shows the essentials for the selected domain while detailed records remain available whenever verification is needed
Overall riskEngagementPriority casesNext analysis
Pricing
Cleaner advertising data. Less wasted budget. Decisions remain under human control
The system collects technical and behavioural signals for one website, prioritises risky addresses and network ranges, and explains the basis for every recommendation. Nothing is blocked without a human decision.
- ✓Weekly AI risk analysis
- ✓Recommendations for IP addresses and network ranges
- ✓Behavioural scoring based on dwell time, clicks and scroll depth
- ✓Reports for 1, 3, 6 and 12 months
- ✓Access to data for your website only
- ✓Subscription management through Stripe
Frequently asked questions
What you should know before you start
The system first builds a normal baseline for the website, then prioritises risky cases and traffic behaviour
How long does the first analysis take?
The first full AI cycle runs after 7 days of collected data. Subsequent analyses compare new behaviour with the website’s history.
How is engagement measured?
Engagement rate shows the share of sessions with at least 10 active seconds, 2+ pages or an explicit key action. A separate behavioural score from 0 to 100 is calculated from active time, scroll depth, actions, pages and session focus.
Does low engagement mean fraud?
No. It is an important signal, but it is not sufficient on its own. The AI score also considers frequency, repetition, network context and the domain’s history.
Is blocking automatic?
No. ClickShield recommends an action and prepares the list. The final decision and addition to Google Ads remain under human control.
How does ClickShield help with conversion-rate optimisation?
It shows whether visits demonstrate genuine behaviour after the click. This makes it easier to distinguish a traffic problem from an issue with the landing page, offer or user experience.
What happens to an approved IP address?
The address moves to a separate list for the relevant domain, where it can be copied or exported for Google Ads and marked as completed.
Start with your own data
Activate protection and engagement measurement
Installing the code takes minutes. The system then starts building a profile of ad traffic and post-click behaviour
1 snippet for integration7 days until the first AI analysis14-day free trial
Next step
Start your 14-day free trial