[To the blog](https://88lab.eu/en/blog/) [News](https://88lab.eu/en/category/%D0%BD%D0%BE%D0%B2%D0%B8%D0%BD%D0%B8/)[Social Media](https://88lab.eu/en/category/soczialni-mrezhi/) # 5 New Facebook Changes I noticed this week Evgeny Dimitrov 14 June 2017 3 min read  In this article + [Let's discuss your project](https://88lab.eu/en/contact/) To keep things in a "fresh" state **Facebook** never stops testing improvements, some of which are quite major - for example **Facebook Stories** - etc. In these lines, I’ll tell you about several changes I noticed this week, but they will definitely become an integral part of social media in the future. Here are the five most interesting changes that stood out over the past seven days. - **Messenger buttons for posts** It is no secret that **Facebook** wants more people to interact with and use **Messenger** . Regardless of how you look at it, **Facebook** is working in this direction quite actively. Encourage connection with **Messenger** - added ads, notifications and other various measures that helped increase the traffic passing through it. Not only can users now like, comment and share with one click, but very soon we’ll also be able to respond to each post. How does this help? For businesses, this is a great opportunity to start direct interaction with each customer. This type of communication makes it possible to use bots without having to pay for ads. These methods will definitely succeed in generating high engagement. - **Scheduling for recurring events** **Facebook** also making recurring event planning easier. A new option gives us the ability to mark multiple dates during creation. - **Talk App** Relatively speculative - information suggests that the code of **Facebook** contains built-in code that suggests the social network is developing a new messaging app with parental control features. This is intended to get children more actively involved in the social network. At present, you need to be 13 years old to create a **Facebook** profile. The new app will not require registration and is a direct competitor to **Snapchat** . - **Facebook Gamification** Here is another way Zuck and co. are trying to get you to be more active in **Facebook** . Some users are already seeing a new notification that alerts them to their activity and the reaction levels they have seen. Again, an option that competes with a feature from **Snapchat** - **Snapstreak** . The change aims to get people to share more often. - **"Hello" button** Some users already see it, both on mobile and desktop devices. With it, you quickly send a "Hello" to the people who receive it as a notification. We already have experience using similar options, such as the already available **Wave** in **Messenger** . Essentially, both are a new version of **Poke** (those who have **Facebook** remember it well) - a casual way to let someone know you're thinking of them without having to express a particular thought. **Tell us in the comments, have you noticed any new changes lately?** [RELATED TOPICS: 20 Mistakes in Facebook Advertising](https://88lab.eu/en/6-greshki-pri-fejsbuk-reklamata-koito-vi/) [RELATED TOPICS: Facebook Ads: Pros and Cons](https://88lab.eu/en/reklamite-vav-facebook-plyusove-i-minusi/)  About the author ## Evgeny Dimitrov the founder and manager of 88Lab He has worked in web technologies, digital marketing, and information security for more than two decades. His path began back in **2001 with LinuxExpress** - his first web project, dedicated to Linux. Later, under the pseudonym **KByte** , he published technical materials and articles on Linux-BG.org, and in **2002 he founded Security-BG** - a project for learning and sharing knowledge in the field of computer security. Today, he is **the founder and manager of 88Lab** , where he works on web platforms, SEO, Google Ads, AI solutions, and online business optimization. The agency’s projects include **Banker, Pulse Fitness & Spa, CoolFit, and the Bulgarian Construction Chamber** . His expert opinions on **web technologies, digital marketing, and online business** have been published in the newspaper **Banker and Actualno.com** . [More about 88Lab](https://88lab.eu/en/za-nas/) ## Share the post [Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2F88lab.eu%2Fen%2Fnovi-promeni-fejsbuk%2F)[LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2F88lab.eu%2Fen%2Fnovi-promeni-fejsbuk%2F) CONTINUE READING ## More on this topic [](https://88lab.eu/en/zastho-google-reklamite-sa-po-podhodyasthi/) Google Ads / 4 MIN ### [Why Google Ads are more suitable than Facebook Ads](https://88lab.eu/en/zastho-google-reklamite-sa-po-podhodyasthi/) In the digital era, online advertising is not just a tool, but a necessity for every business that wants to grow. Among the many paid campaign platforms, two remain leading - Google Ads and Facebook Ads. 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