[To the blog](https://88lab.eu/en/blog/) [News](https://88lab.eu/en/category/%D0%BD%D0%BE%D0%B2%D0%B8%D0%BD%D0%B8/)[Social Media](https://88lab.eu/en/category/soczialni-mrezhi/) # News Feed UPGRADE, did anything change? Evgeny Dimitrov 9 February 2018 3 min read  In this article + [Let's discuss your project](https://88lab.eu/en/contact/) A month ago **Mark Zuckerberg** announced yet another **upgrade** to the **News Feed** the algorithm. What do we expect to happen? Nothing new.. What happened? A mass hysteria broke out about how **Facebook** will destroy millions of businesses, about how **Facebook** advertising is dead and, last but not least, it was repeated for the thousandth time that organic reach is dead. Over the last 10 years these things have been declared more than 100 times. Every change leads to something, but it is never as “BIG” as they try to make it seem. **What do they gain?** They are trying to tell you: " **You can't do without us** “, „ **Learn from us** “, „ **We will help you** ", everyone is shouting the same thing in unison. Here's exactly how much things changed over the last 10 days? Ahead you can see what budget we used to achieve these results... The truth.. **1. We don't just "run ads"** , marketers have far more complex tasks than fighting every change on the social network. You need us for thousands of reasons, but not this one. [[ We can manage your Facebook page and your advertising. Send a consultation request. ]](https://88lab.eu/en/contact/) **2. Changes to the Facebook algorithm started in 2011** . They affected News Feed several times; what happened a month ago is not new, they simply told the whole world what they have been doing for years. **3. Organic reach is alive** and will remain so for those who create quality content. A page with 50k fans reaches an average of 5%, and that's even without posting every day. Often our posts reach 10-15% of the people who liked the page, and 40% of the posts are sales-oriented. **4. The much-advertised UPGRADE** only indirectly affects the advertising platform. Why? I say indirectly because pages that do not create quality content will notice a drop in reach, which will lead them to spend more money on advertising; therefore, competition will increase, and in turn this will lead to higher prices. We managed to achieve the result shown above with this amount, yes that's right ROAS 15.9!!!! There is hardly better proof that Facebook advertising works! **5. Yes, we really do notice a drop in Organic reach,** but engagement with each of our posts is increasing. Our content reaches our fans without them having to sift through tons of content they are not interested in.. And vice versa.. Those who do not like us simply do not see us - no stress. **6. The mass psychosis led to people abandoning the platform** for quite a few people, and it can definitely be said that the change brought a positive effect. [[ We can manage your Facebook page and your advertising. Send a consultation request. ]](https://88lab.eu/en/contact/) **Summary..** The results of the businesses we manage this month are significantly better than in February last year. Organic reach is alive, the platform is alive, and the money we pay for advertising has not increased significantly. We believe this will continue. I believe that whoever creates quality content and value for their fans will be a step ahead of everyone else, regardless of what Facebook owners and shareholders decide. So.. do not fall for mass hysteria; in general, it is caused either by people who are not well informed or by people who have an interest. **Tell us in the comments, have you noticed a change in the performance of organic posts?** [RELATED TOPICS: Unexpected marketing trends in 2026](https://88lab.eu/en/neochakvani-marketing-tendenczii-2/) [RELATED TOPICS: Facebook Ads: Pros and Cons](https://88lab.eu/en/reklamite-vav-facebook-plyusove-i-minusi/)  About the author ## Evgeny Dimitrov the founder and manager of 88Lab He has worked in web technologies, digital marketing, and information security for more than two decades. His path began back in **2001 with LinuxExpress** - his first web project, dedicated to Linux. Later, under the pseudonym **KByte** , he published technical materials and articles on Linux-BG.org, and in **2002 he founded Security-BG** - a project for learning and sharing knowledge in the field of computer security. Today, he is **the founder and manager of 88Lab** , where he works on web platforms, SEO, Google Ads, AI solutions, and online business optimization. The agency’s projects include **Banker, Pulse Fitness & Spa, CoolFit, and the Bulgarian Construction Chamber** . His expert opinions on **web technologies, digital marketing, and online business** have been published in the newspaper **Banker and Actualno.com** . [More about 88Lab](https://88lab.eu/en/za-nas/) ## Share the post [Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2F88lab.eu%2Fen%2Fnews-feed-apgrejda-promeni-li-se-nestho%2F)[LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2F88lab.eu%2Fen%2Fnews-feed-apgrejda-promeni-li-se-nestho%2F) CONTINUE READING ## More on this topic [](https://88lab.eu/en/zastho-google-reklamite-sa-po-podhodyasthi/) Google Ads / 4 MIN ### [Why Google Ads are more suitable than Facebook Ads](https://88lab.eu/en/zastho-google-reklamite-sa-po-podhodyasthi/) In the digital era, online advertising is not just a tool, but a necessity for every business that wants to grow. Among the many paid campaign platforms, two remain leading - Google Ads and Facebook Ads. 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They allow you to reach a huge audience, target precisely, and keep a relatively affordable cost per click. However, as… [Read the article](https://88lab.eu/en/reklamite-vav-facebook-plyusove-i-minusi/)