GOOGLE ADS / LANDING PAGES / ANALYTICS # GOOGLE ADS WITH A CLEAR BUSINESS GOAL Advertising brings people to the website. The offer, the page, and the next step determine what they do there. We work across that entire journey. [Discuss a project](https://88lab.eu/en/contact/?service=Google%20Ads)[HOW WE WORK](https://88lab.eu/en/#service-process)  88LAB / Google Ads [ALL SERVICES](https://88lab.eu/en/services/)FROM ANALYSIS TO A WORKING SOLUTION 01 / WE START WITH THE PROBLEM ## F r o m s e a r c h t o c o n v e r s a t i o n ### Visits do not tell the whole story Which searches bring the right people? Is the offer clear? What happens after the inquiry? We connect ad data with the actions that matter to the business. 02 / THE SPECIFIC WORK ## What we will do for your business 01 ### A clear goal for the campaign We define the services, audiences, and actions by which we will measure performance. 02 ### Aligned message The search, ad copy, and landing page lead to one specific offer. 03 ### Structured measurement We set up tracking for inquiries, calls, and purchases according to the website and user consent. 04 ### Traffic control We review search terms, exclusions, costs, and behavior after the ad click. [](https://88lab.eu/en/klienti/88lab-eu-fraud/) FROM PRACTICE / ClickShield ## A view beyond click volume ClickShield is an in-house 88Lab product for analyzing low-quality and potentially automated ad traffic. Its development is part of our work on understanding post-click behavior. [View project](https://88lab.eu/en/klienti/88lab-eu-fraud/) 03 / a way of working ## A clear process at every step 01 ### Review We analyze the offer, the website, and existing campaigns, if any. 02 ### Preparation We organize the campaigns, copy, landing pages, and measurement. 03 ### Launch We go live with an agreed budget and check delivery, traffic, and action tracking. 04 ### Optimization We work with the data and the quality of inquiries. We discuss the results and the next tests. PART OF THE BUSINESSES THAT TRUSTED US       BEFORE THE CAMPAIGN ## The budget and the result About ad spend, landing pages, and the quality of inquiries. [Have another question](https://88lab.eu/en/contact/) 01 ### What ad budget is needed? + It depends on the search volume, competition, and goal. We define a starting budget after reviewing the market and the offer, instead of giving one amount for every business. 02 ### Is the ad budget included in the service? + The Google budget and the management fee are listed separately in the proposal. Additional website tasks are also agreed in advance. 03 ### Is a separate landing page needed? + When the existing page does not match the specific search, we recommend adapting it or creating a new one. We first check the content and the path to inquiry. 04 ### Can you take over an existing account? + Yes. We review the history, structure, and measurement before suggesting changes. 05 ### Do you guarantee sales? + No. Sales also depend on the offer, price, website, market, and service. We agree on clear goals, measurement, and a way to evaluate performance. 06 ### How do we track the quality of inquiries? + We compare recorded actions with feedback from your team. If the system is suitable, we can also plan CRM integration. RELATED CAPABILITIES [### Websites and online stores](https://88lab.eu/en/web-sites/)[### Platforms and integrations](https://88lab.eu/en/platformi-i-integracii/)[### Speed, UX, and SEO](https://88lab.eu/en/optimization-for-speed/)[### AI chatbots and automations](https://88lab.eu/en/izrabotka-na-ai-chatbotove/) YOU HAVE A PROJECT IN MIND ## Tell us about your project A few sentences are enough. We’ll clarify the brief, possibilities, and the next step. [Discuss a project](https://88lab.eu/en/contact/)