BLOG / PRACTICAL INSIGHTS # Websites Web technologies, marketing, and online business. Observations, solutions, and lessons from our work. Search the blog TopicAll topics Digital Marketing Entrepreneurship Websites Chatbots Artificial Intelligence Wordpress SEO Web design Google Ads Conversion Rate Optimisation Social Media Email marketing News Podcast 21 articles [](https://88lab.eu/en/ne-tryabva-da-izpolzvame-gotovi-wordpress-temi/) Wordpress / 8 MIN ## [Why You Should Not Use Ready-Made WordPress Themes (and What to Do Instead)](https://88lab.eu/en/ne-tryabva-da-izpolzvame-gotovi-wordpress-temi/) Listen to the article Audio version by 88Lab.eu 20.06.2026 Your browser does not support the audio player. Open MP3 WordPress is a great choice for a modern website, but a “ready-made” theme is rarely the best path. On the surface it looks… [Read the article](https://88lab.eu/en/ne-tryabva-da-izpolzvame-gotovi-wordpress-temi/) [](https://88lab.eu/en/zastho-shopify-ima-naj-dobriya-checkout/) Conversion Rate Optimisation / 9 MIN ## [Why Shopify has the best checkout](https://88lab.eu/en/zastho-shopify-ima-naj-dobriya-checkout/) Listen to the article Audio version by 88Lab.eu 20.06.2026 Your browser does not support the audio player. Open MP3 Shopify is known for having one of the highest-converting checkout processes in the world. That is not… [Read the article](https://88lab.eu/en/zastho-shopify-ima-naj-dobriya-checkout/) [](https://88lab.eu/en/tri-saveta-za-po-dobar-blog/) Digital Marketing / 5 MIN ## [Three tips for a better blog in 2026](https://88lab.eu/en/tri-saveta-za-po-dobar-blog/) Do you own a blog, but have you ever wondered whether people actually read what you publish? Most authors believe that if they have traffic, their content must be appreciated. The truth is that the real value of a blog… [Read the article](https://88lab.eu/en/tri-saveta-za-po-dobar-blog/) [](https://88lab.eu/en/top-saveti-10-za-super-sajt-prez-2019/) Websites / 7 MIN ## [Top 10 Tips for a Super Website in 2026](https://88lab.eu/en/top-saveti-10-za-super-sajt-prez-2019/) By 2026, the digital landscape is more competitive than ever. More than 1 million new pages are published on the internet every second, and users’ attention spans are getting shorter and shorter. A good website is no longer… [Read the article](https://88lab.eu/en/top-saveti-10-za-super-sajt-prez-2019/) [](https://88lab.eu/en/fejsbuk-stranicza-vs-ueb-magazin-zastho-da/) Social Media / 4 MIN ## [Facebook page vs online store: why in 2026 it is essential to invest in your own online store](https://88lab.eu/en/fejsbuk-stranicza-vs-ueb-magazin-zastho-da/) Do you have a business? Do you sell online, but rely only on a Facebook page? That’s one of the most common mistakes new sellers make. Yes, Facebook is great for communication and brand awareness, but it is not a platform… [Read the article](https://88lab.eu/en/fejsbuk-stranicza-vs-ueb-magazin-zastho-da/) [](https://88lab.eu/en/4-prosti-idei-za-efektiven-chat-bot/) Chatbots / 5 MIN ## [4 modern ideas for an effective chatbot in 2026](https://88lab.eu/en/4-prosti-idei-za-efektiven-chat-bot/) Today, chatbots are no longer just an add-on to your website or page - they are a real digital assistant that can sell, support customers, train, and even build long-term relationships. In 2026,… [Read the article](https://88lab.eu/en/4-prosti-idei-za-efektiven-chat-bot/) [](https://88lab.eu/en/idei-za-integracziya-na-izkustven-intel/) Websites / 3 MIN ## [Ideas for Integrating Artificial Intelligence into Your Website](https://88lab.eu/en/idei-za-integracziya-na-izkustven-intel/) In today’s digital world, websites play a key role in presenting businesses to a global audience. With the growing popularity of artificial intelligence (AI), integrating it into websites provides… [Read the article](https://88lab.eu/en/idei-za-integracziya-na-izkustven-intel/) [](https://88lab.eu/en/google-ads-za-onlajn-magazini/) Google Ads / 9 MIN ## [Google Ads for Online Stores](https://88lab.eu/en/google-ads-za-onlajn-magazini/) We have several articles where we discuss whether Google Ads for online stores is the right choice for your business. If you’re interested in Google Ads and want to start a campaign (or have already started),… [Read the article](https://88lab.eu/en/google-ads-za-onlajn-magazini/) [](https://88lab.eu/en/optimizacziya-za-prodazhbi/) Conversion Rate Optimisation / 4 MIN ## [Conversion optimisation](https://88lab.eu/en/optimizacziya-za-prodazhbi/) Most e-commerce platforms use a standard layout. Their product pages are fairly similar, with left-to-right content and a dominant image. Call-to-actions are almost always… [Read the article](https://88lab.eu/en/optimizacziya-za-prodazhbi/) [All articles](https://88lab.eu/en/blog/)