BLOG / PRACTICAL INSIGHTS # Websites Web technologies, marketing, and online business. Observations, solutions, and lessons from our work. Search the blog TopicAll topics Digital Marketing Entrepreneurship Websites Chatbots Artificial Intelligence Wordpress SEO Web design Google Ads Conversion Rate Optimisation Social Media Email marketing News Podcast 21 articles [](https://88lab.eu/en/how-to-choose-a-website-agency/) Websites / 6 MIN ## [How to choose a website agency and compare proposals](https://88lab.eu/en/how-to-choose-a-website-agency/) Two website quotes can look the same while covering very different work. How to compare tasks, ownership, and handover before choosing an agency. [Read the article](https://88lab.eu/en/how-to-choose-a-website-agency/) [](https://88lab.eu/en/business-website-brief-template/) Websites / 7 MIN ## [Business website brief: a template and worked example](https://88lab.eu/en/business-website-brief-template/) You do not need to know how to code a website to prepare a good brief. Use the template and completed example to describe the real tasks. [Read the article](https://88lab.eu/en/business-website-brief-template/) [](https://88lab.eu/en/classifieds-website-features/) Websites / 6 MIN ## [Classifieds website: features, moderation and launch](https://88lab.eu/en/classifieds-website-features/) A classifieds website should help the seller, buyer, and administrator. An example with furniture shows how to organize fields, search, and moderation. [Read the article](https://88lab.eu/en/classifieds-website-features/) [](https://88lab.eu/en/website-maintenance-access-backups/) Websites / 6 MIN ## [Website maintenance: access, backups and responsibilities](https://88lab.eu/en/website-maintenance-access-backups/) Who holds the access, how is the site restored, and who responds if there is a problem? Organize responsibilities and checks before relying on support. [Read the article](https://88lab.eu/en/website-maintenance-access-backups/) [](https://88lab.eu/en/woocommerce-shopify-custom-development/) Websites / 6 MIN ## [Store platform: WooCommerce, Shopify, or custom code](https://88lab.eu/en/woocommerce-shopify-custom-development/) The platform should match how the store works. Compare the three approaches based on your products, orders, integrations, and costs, not on general advantages. [Read the article](https://88lab.eu/en/woocommerce-shopify-custom-development/) [](https://88lab.eu/en/online-store-budget/) Websites / 7 MIN ## [Online store budget: how to compare quotes correctly](https://88lab.eu/en/online-store-budget/) Development cost is only part of the budget. Organize the catalog, integrations, licenses, and post-launch work to compare proposals correctly. [Read the article](https://88lab.eu/en/online-store-budget/) [](https://88lab.eu/en/zashto-saita-ima-nujda-ot-hosting/) Websites / 11 MIN ## [What Is Hosting and How Do We Choose It?](https://88lab.eu/en/zashto-saita-ima-nujda-ot-hosting/) The website is ready, the domain is purchased, and one more expense appears: hosting. What is it for, and why do you need to pay for it when the pages are already built? Hosting provides the environment in which the site… [Read the article](https://88lab.eu/en/zashto-saita-ima-nujda-ot-hosting/) [](https://88lab.eu/en/informacionna-arhitektura-firmen-sait/) Websites / 10 MIN ## [Information architecture for a company website: the foundation of successful website development](https://88lab.eu/en/informacionna-arhitektura-firmen-sait/) A good company website doesn’t start with colors, but with structure. See how information architecture turns a website into a clear, useful, and selling digital… [Read the article](https://88lab.eu/en/informacionna-arhitektura-firmen-sait/) [](https://88lab.eu/en/istinata-za-ai-sajtovete-zastho-biznesat-vse-osthe-ima-nuzhda-ot-profesionalna-ueb-agencziya/) Websites / 16 MIN ## [The Truth About AI Websites](https://88lab.eu/en/istinata-za-ai-sajtovete-zastho-biznesat-vse-osthe-ima-nuzhda-ot-profesionalna-ueb-agencziya/) AI tools have changed the way websites are built. Today, with a few prompts, you can generate a design, homepage, copy, images, a dashboard, or basic code. At first glance, everything… [Read the article](https://88lab.eu/en/istinata-za-ai-sajtovete-zastho-biznesat-vse-osthe-ima-nuzhda-ot-profesionalna-ueb-agencziya/) [](https://88lab.eu/en/zastho-wordpress-e-pravilniyat-izbor-za-vseki-tip-biznes/) Wordpress / 16 MIN ## [Why WordPress Is the Right Choice for Every Type of Business](https://88lab.eu/en/zastho-wordpress-e-pravilniyat-izbor-za-vseki-tip-biznes/) Listen to the article Audio version by 88Lab.eu 20.06.2026 Your browser does not support the audio player. Open MP3 Introduction: the digital foundation of every business In today’s economy, first impressions are made online.… [Read the article](https://88lab.eu/en/zastho-wordpress-e-pravilniyat-izbor-za-vseki-tip-biznes/) [](https://88lab.eu/en/optimizacziya-za-skorost-na-wordpress-sajt-narachnik-2026/) Wordpress / 23 MIN ## [WordPress site speed optimization (guide 2026)](https://88lab.eu/en/optimizacziya-za-skorost-na-wordpress-sajt-narachnik-2026/) Listen to the article Audio version by 88Lab.eu 20.06.2026 Your browser does not support the audio player. Open MP3 If you’re reading this, there’s a good chance your website loads slowly. Maybe a client has told you… [Read the article](https://88lab.eu/en/optimizacziya-za-skorost-na-wordpress-sajt-narachnik-2026/) [](https://88lab.eu/en/49-greshki-pri-upravlenie-na-onlajn-magaz/) Digital Marketing / 7 MIN ## [79 common mistakes in online store management in 2026 (and how to avoid them)](https://88lab.eu/en/49-greshki-pri-upravlenie-na-onlajn-magaz/) Running an online store seems easy until you face reality: dynamic markets, changing regulations, new technologies, and demanding customers. Below you’ll find an updated for 2026… [Read the article](https://88lab.eu/en/49-greshki-pri-upravlenie-na-onlajn-magaz/) [All articles](https://88lab.eu/en/blog/)