BLOG / PRACTICAL INSIGHTS # Social Media Web technologies, marketing, and online business. Observations, solutions, and lessons from our work. Search the blog TopicAll topics Digital Marketing Entrepreneurship Websites Chatbots Artificial Intelligence Wordpress SEO Web design Google Ads Conversion Rate Optimisation Social Media Email marketing News Podcast 20 articles [](https://88lab.eu/en/zastho-google-reklamite-sa-po-podhodyasthi/) Google Ads / 4 MIN ## [Why Google Ads are more suitable than Facebook Ads](https://88lab.eu/en/zastho-google-reklamite-sa-po-podhodyasthi/) In the digital era, online advertising is not just a tool, but a necessity for every business that wants to grow. Among the many paid campaign platforms, two remain leading - Google Ads and Facebook Ads. And… [Read the article](https://88lab.eu/en/zastho-google-reklamite-sa-po-podhodyasthi/) [](https://88lab.eu/en/zastho-e-tolkova-efektivna-dinamichnata/) Social Media / 4 MIN ## [How dynamic advertising works and how to measure results](https://88lab.eu/en/zastho-e-tolkova-efektivna-dinamichnata/) Dynamic advertising selects content from a product catalogue according to the audience and campaign settings. Dynamic remarketing can feature products a person has already viewed. Effectiveness must be measured for the individual business; there is no universal 90% improvement. [Read the article](https://88lab.eu/en/zastho-e-tolkova-efektivna-dinamichnata/) [](https://88lab.eu/en/reklamite-vav-facebook-plyusove-i-minusi/) Social Media / 3 MIN ## [Facebook Ads: Pros and Cons](https://88lab.eu/en/reklamite-vav-facebook-plyusove-i-minusi/) Facebook ads are among the most powerful growth tools for any business. They allow you to reach a huge audience, target precisely, and keep a relatively affordable cost per click. However, as… [Read the article](https://88lab.eu/en/reklamite-vav-facebook-plyusove-i-minusi/) [](https://88lab.eu/en/kolko-tochno-struvat-reklamite-vav-facebook/) Social Media / 5 MIN ## [How much do Facebook (Meta) ads cost in 2026 and how to pay less for more results](https://88lab.eu/en/kolko-tochno-struvat-reklamite-vav-facebook/) The price of ads in Meta (Facebook and Instagram) has no fixed value. You pay as much as you set in your budget, but the effectiveness of that budget depends on many factors: competition for… [Read the article](https://88lab.eu/en/kolko-tochno-struvat-reklamite-vav-facebook/) [](https://88lab.eu/en/fejsbuk-stranicza-vs-ueb-magazin-zastho-da/) Social Media / 4 MIN ## [Facebook page vs online store: why in 2026 it is essential to invest in your own online store](https://88lab.eu/en/fejsbuk-stranicza-vs-ueb-magazin-zastho-da/) Do you have a business? Do you sell online, but rely only on a Facebook page? That’s one of the most common mistakes new sellers make. Yes, Facebook is great for communication and brand awareness, but it is not a platform… [Read the article](https://88lab.eu/en/fejsbuk-stranicza-vs-ueb-magazin-zastho-da/) [](https://88lab.eu/en/dinamichni-produktovi-reklami/) Social Media / 4 MIN ## [Dynamic Product Ads (DPA) in 2026: a complete guide to more sales with less manual work](https://88lab.eu/en/dinamichni-produktovi-reklami/) Meta’s dynamic product ads (Facebook and Instagram) in 2026 are one of the most effective solutions for online commerce. They combine automation, personalization, and intelligent targeting to… [Read the article](https://88lab.eu/en/dinamichni-produktovi-reklami/) [](https://88lab.eu/en/facebook-pixel-vavedenie/) Social Media / 4 MIN ## [Everything about Meta Pixel in 2026: how to track conversions accurately and avoid iOS limitations](https://88lab.eu/en/facebook-pixel-vavedenie/) Of all the tools Meta has created for marketers, Meta Pixel (formerly known as Facebook Pixel) remains the most important. It is the backbone of every effective campaign because it measures real results and… [Read the article](https://88lab.eu/en/facebook-pixel-vavedenie/) [](https://88lab.eu/en/blokiran-reklamen-akaunt/) Social Media / 5 MIN ## [What to do if Facebook blocks your ad account - strategy for 2026](https://88lab.eu/en/blokiran-reklamen-akaunt/) In 2026, Facebook (or more precisely, Meta Ads) remains the leading advertising platform, but also the one most likely to penalize. Thousands of businesses around the world receive daily notifications that their ad account is “temporarily… [Read the article](https://88lab.eu/en/blokiran-reklamen-akaunt/) [](https://88lab.eu/en/6-greshki-pri-fejsbuk-reklamata-koito-vi/) Social Media / 5 MIN ## [20 Facebook Advertising Mistakes That Could Cost You Dearly](https://88lab.eu/en/6-greshki-pri-fejsbuk-reklamata-koito-vi/) Introduction: Facebook advertising can be a powerful tool for business, but unfortunately many people make critical mistakes that prevent them from achieving maximum efficiency. In this article we’ll look at 20… [Read the article](https://88lab.eu/en/6-greshki-pri-fejsbuk-reklamata-koito-vi/) [](https://88lab.eu/en/marketinga-v-soczialnite-mrezhi/) Digital Marketing / 5 MIN ## [The Risk of Social Media Marketing](https://88lab.eu/en/marketinga-v-soczialnite-mrezhi/) Marketing decisions are hard. Paid advertising, search engine optimization, social media, content marketing - all of it involves communicating with your audience. The risk in marketing… [Read the article](https://88lab.eu/en/marketinga-v-soczialnite-mrezhi/) [](https://88lab.eu/en/instagram-pusna-reels-reklami/) News / 3 MIN ## [Instagram launches Reels ads](https://88lab.eu/en/instagram-pusna-reels-reklami/) Instagram continues to move forward with expanding Reels Ads, with the new format becoming available in all regions. According to Instagram: “After testing in selected countries, today we’re launching Reels ads for everyone… [Read the article](https://88lab.eu/en/instagram-pusna-reels-reklami/) [](https://88lab.eu/en/promeni-instagram-direct-message/) News / 3 MIN ## [Changes affecting Instagram Direct Message](https://88lab.eu/en/promeni-instagram-direct-message/) Instagram is stepping up its efforts to protect users from harassment and abuse via DM, with stricter enforcement for repeat offenders, and an improvement to the option for… [Read the article](https://88lab.eu/en/promeni-instagram-direct-message/) [All articles](https://88lab.eu/en/blog/)