BLOG / PRACTICAL INSIGHTS # Conversion Rate Optimisation Web technologies, marketing, and online business. Observations, solutions, and lessons from our work. Search the blog TopicAll topics Digital Marketing Entrepreneurship Websites Chatbots Artificial Intelligence Wordpress SEO Web design Google Ads Conversion Rate Optimisation Social Media Email marketing News Podcast 3 articles [](https://88lab.eu/en/from-ad-click-to-qualified-lead/) Conversion Rate Optimisation / 6 MIN ## [From ad click to quality lead: how to measure it](https://88lab.eu/en/from-ad-click-to-qualified-lead/) More forms do not always mean more work. Link clicks to received inquiries, qualified contacts, and sales to evaluate the advertising. [Read the article](https://88lab.eu/en/from-ad-click-to-qualified-lead/) [](https://88lab.eu/en/zastho-shopify-ima-naj-dobriya-checkout/) Conversion Rate Optimisation / 9 MIN ## [Why Shopify has the best checkout](https://88lab.eu/en/zastho-shopify-ima-naj-dobriya-checkout/) Listen to the article Audio version by 88Lab.eu 20.06.2026 Your browser does not support the audio player. Open MP3 Shopify is known for having one of the highest-converting checkout processes in the world. That is not… [Read the article](https://88lab.eu/en/zastho-shopify-ima-naj-dobriya-checkout/) [](https://88lab.eu/en/optimizacziya-za-prodazhbi/) Conversion Rate Optimisation / 4 MIN ## [Conversion optimisation](https://88lab.eu/en/optimizacziya-za-prodazhbi/) Most e-commerce platforms use a standard layout. Their product pages are fairly similar, with left-to-right content and a dominant image. Call-to-actions are almost always… [Read the article](https://88lab.eu/en/optimizacziya-za-prodazhbi/) [All articles](https://88lab.eu/en/blog/)