BLOG / PRACTICAL INSIGHTS # For websites and online business Web technologies, marketing, and online business. Observations, solutions, and lessons from our work. Search the blog TopicAll topics Digital Marketing Entrepreneurship Websites Chatbots Artificial Intelligence Wordpress SEO Web design Google Ads Conversion Rate Optimisation Social Media Email marketing News Podcast 80 articles [](https://88lab.eu/en/nft-i-marketingat/) Digital Marketing / 6 MIN ## [NFT and Marketing](https://88lab.eu/en/nft-i-marketingat/) NFTs AND MARKETING: IS THIS THE FUTURE? We are witnessing strong growth and a new phenomenon in the digital world: NFTs, non-fungible tokens. From culture to fashion, luxury, cosmetics, food, or real estate, the market is exploding.… [Read the article](https://88lab.eu/en/nft-i-marketingat/) [](https://88lab.eu/en/email-marketing-promeni-sled-ios15/) Email marketing / 3 MIN ## [Email marketing changes after iOS 15](https://88lab.eu/en/email-marketing-promeni-sled-ios15/) Email marketing changes affect all message recipients: All images in messages will load automatically. IP addresses and recipients’ locations will be hidden. All received messages… [Read the article](https://88lab.eu/en/email-marketing-promeni-sled-ios15/) [](https://88lab.eu/en/8-sasthestveni-predimstva-na-email-marketing/) Email marketing / 5 MIN ## [Email Marketing - 11 benefits 2022](https://88lab.eu/en/8-sasthestveni-predimstva-na-email-marketing/) As a marketer, you may have heard or read that email marketing is on the verge of disappearing. That is absolute nonsense. A common and mistaken belief, in reality this method is very powerful and… [Read the article](https://88lab.eu/en/8-sasthestveni-predimstva-na-email-marketing/) [](https://88lab.eu/en/9-prichini-da-reklamirate-v-google-ads/) Google Ads / 1 MIN ## [Episode 5: 9 reasons to advertise on Google Ads](https://88lab.eu/en/9-prichini-da-reklamirate-v-google-ads/) Google is the largest advertising platform and search network in the world. The opportunities it offers every business are vast, and for some it is an especially suitable and indispensable part of the sales system.… [Read the article](https://88lab.eu/en/9-prichini-da-reklamirate-v-google-ads/) [](https://88lab.eu/en/optimizirane-na-title-tagove/) SEO / 4 MIN ## [SEO: Optimizing Title Tags](https://88lab.eu/en/optimizirane-na-title-tagove/) For years, methods for optimizing title tags were the main element of organic search optimization. They helped Google match search queries with web pages and were… [Read the article](https://88lab.eu/en/optimizirane-na-title-tagove/) [](https://88lab.eu/en/kak-da-sazdadem-marketingova-strateg/) Digital Marketing / 9 MIN ## [How to Create a Marketing Strategy](https://88lab.eu/en/kak-da-sazdadem-marketingova-strateg/) Gone are the days when billboards and newspaper ads were the most effective means of promoting a brand and products. Digital marketing is a necessity for every business, and having… [Read the article](https://88lab.eu/en/kak-da-sazdadem-marketingova-strateg/) [](https://88lab.eu/en/optimizacziya-za-prodazhbi/) Conversion Rate Optimisation / 4 MIN ## [Conversion optimisation](https://88lab.eu/en/optimizacziya-za-prodazhbi/) Most e-commerce platforms use a standard layout. Their product pages are fairly similar, with left-to-right content and a dominant image. Call-to-actions are almost always… [Read the article](https://88lab.eu/en/optimizacziya-za-prodazhbi/) [](https://88lab.eu/en/instagram-pusna-reels-reklami/) News / 3 MIN ## [Instagram launches Reels ads](https://88lab.eu/en/instagram-pusna-reels-reklami/) Instagram continues to move forward with expanding Reels Ads, with the new format becoming available in all regions. According to Instagram: “After testing in selected countries, today we’re launching Reels ads for everyone… [Read the article](https://88lab.eu/en/instagram-pusna-reels-reklami/) [](https://88lab.eu/en/strategii-poveche-prodazhbi/) Entrepreneurship / 4 MIN ## [More sales 3+ strategies](https://88lab.eu/en/strategii-poveche-prodazhbi/) More sales is the first answer we get every time we ask a client what they want to achieve. Price is not everything, especially for quality and niche products. To increase the average order value… [Read the article](https://88lab.eu/en/strategii-poveche-prodazhbi/) [](https://88lab.eu/en/promeni-instagram-direct-message/) News / 3 MIN ## [Changes affecting Instagram Direct Message](https://88lab.eu/en/promeni-instagram-direct-message/) Instagram is stepping up its efforts to protect users from harassment and abuse via DM, with stricter enforcement for repeat offenders, and an improvement to the option for… [Read the article](https://88lab.eu/en/promeni-instagram-direct-message/) [](https://88lab.eu/en/marketingat-sled-ios14/) Social Media / 5 MIN ## [Marketing after Ios14](https://88lab.eu/en/marketingat-sled-ios14/) The changes in Facebook ads and marketing after iOS14 will be a reality in early 2021. You may be wondering what the Apple iOS update notice shown at the start of Ads means… [Read the article](https://88lab.eu/en/marketingat-sled-ios14/) [](https://88lab.eu/en/utm-kodove-otkade-idvat-prodazhbite/) Digital Marketing / 10 MIN ## [UTM Codes: Where Do Your Sales Come From?](https://88lab.eu/en/utm-kodove-otkade-idvat-prodazhbite/) You probably know that your strategy defines the channels for running campaigns that create traffic and drive it to your site, but do you know which channel and which part works best? After a call, can you… [Read the article](https://88lab.eu/en/utm-kodove-otkade-idvat-prodazhbite/)