BLOG / PRACTICAL INSIGHTS # For websites and online business Web technologies, marketing, and online business. Observations, solutions, and lessons from our work. Search the blog TopicAll topics Digital Marketing Entrepreneurship Websites Chatbots Artificial Intelligence Wordpress SEO Web design Google Ads Conversion Rate Optimisation Social Media Email marketing News Podcast 80 articles [](https://88lab.eu/en/how-to-choose-a-website-agency/) Websites / 6 MIN ## [How to choose a website agency and compare proposals](https://88lab.eu/en/how-to-choose-a-website-agency/) Two website quotes can look the same while covering very different work. How to compare tasks, ownership, and handover before choosing an agency. [Read the article](https://88lab.eu/en/how-to-choose-a-website-agency/) [](https://88lab.eu/en/business-website-brief-template/) Websites / 7 MIN ## [Business website brief: a template and worked example](https://88lab.eu/en/business-website-brief-template/) You do not need to know how to code a website to prepare a good brief. Use the template and completed example to describe the real tasks. [Read the article](https://88lab.eu/en/business-website-brief-template/) [](https://88lab.eu/en/validate-an-online-store-niche/) Entrepreneurship / 6 MIN ## [How to validate an online store niche before investing](https://88lab.eu/en/validate-an-online-store-niche/) Likes and a popular category do not yet prove a store will work. Check the specific need, cost per order, and interest with a small real test. [Read the article](https://88lab.eu/en/validate-an-online-store-niche/) [](https://88lab.eu/en/classifieds-website-features/) Websites / 6 MIN ## [Classifieds website: features, moderation and launch](https://88lab.eu/en/classifieds-website-features/) A classifieds website should help the seller, buyer, and administrator. An example with furniture shows how to organize fields, search, and moderation. [Read the article](https://88lab.eu/en/classifieds-website-features/) [](https://88lab.eu/en/website-maintenance-access-backups/) Websites / 6 MIN ## [Website maintenance: access, backups and responsibilities](https://88lab.eu/en/website-maintenance-access-backups/) Who holds the access, how is the site restored, and who responds if there is a problem? Organize responsibilities and checks before relying on support. [Read the article](https://88lab.eu/en/website-maintenance-access-backups/) [](https://88lab.eu/en/from-ad-click-to-qualified-lead/) Conversion Rate Optimisation / 6 MIN ## [From ad click to quality lead: how to measure it](https://88lab.eu/en/from-ad-click-to-qualified-lead/) More forms do not always mean more work. Link clicks to received inquiries, qualified contacts, and sales to evaluate the advertising. [Read the article](https://88lab.eu/en/from-ad-click-to-qualified-lead/) [](https://88lab.eu/en/from-excel-to-crm-erp/) Entrepreneurship / 7 MIN ## [From Excel to CRM/ERP: when and how to make the switch](https://88lab.eu/en/from-excel-to-crm-erp/) New software does not fix fragmented work on its own. See when a transition is needed, how to clean the data, and how to verify CRM/ERP with real tasks. [Read the article](https://88lab.eu/en/from-excel-to-crm-erp/) [](https://88lab.eu/en/woocommerce-shopify-custom-development/) Websites / 6 MIN ## [Store platform: WooCommerce, Shopify, or custom code](https://88lab.eu/en/woocommerce-shopify-custom-development/) The platform should match how the store works. Compare the three approaches based on your products, orders, integrations, and costs, not on general advantages. [Read the article](https://88lab.eu/en/woocommerce-shopify-custom-development/) [](https://88lab.eu/en/online-store-budget/) Websites / 7 MIN ## [Online store budget: how to compare quotes correctly](https://88lab.eu/en/online-store-budget/) Development cost is only part of the budget. Organize the catalog, integrations, licenses, and post-launch work to compare proposals correctly. [Read the article](https://88lab.eu/en/online-store-budget/) [](https://88lab.eu/en/seo-optimization-guide/) SEO / 24 MIN ## [SEO Optimization Guide: Everything You Need to Know](https://88lab.eu/en/seo-optimization-guide/) A practical SEO guide: technical optimization, content, keywords, links, AEO, GEO, and measuring real results. [Read the article](https://88lab.eu/en/seo-optimization-guide/) [](https://88lab.eu/en/podgotovka-za-blackfraiday-2026/) Digital Marketing / 14 MIN ## [Preparing for Black Friday 2026: how to get the store, ads and logistics ready](https://88lab.eu/en/podgotovka-za-blackfraiday-2026/) A practical plan for preparing an online store for Black Friday 2026 - offer, pricing, stock, ads, load, emails and… [Read the article](https://88lab.eu/en/podgotovka-za-blackfraiday-2026/) [](https://88lab.eu/en/zashto-saita-ima-nujda-ot-hosting/) Websites / 11 MIN ## [What Is Hosting and How Do We Choose It?](https://88lab.eu/en/zashto-saita-ima-nujda-ot-hosting/) The website is ready, the domain is purchased, and one more expense appears: hosting. What is it for, and why do you need to pay for it when the pages are already built? Hosting provides the environment in which the site… [Read the article](https://88lab.eu/en/zashto-saita-ima-nujda-ot-hosting/)